Facebook is the largest social media platform globally, with over 2.74 billion monthly active users. Though it is easy to scroll through the feed and come across various information, there is a lot that goes behind from the end of digital and social media managers. It makes it difficult for them to keep up with all the features of Facebook.
Through this blog, you will understand all the hidden Facebook marketing features and hacks that can be employed to boost Facebook marketing efforts and user engagement for your brand.
Watch Out The Page Activity
It needs a top mention because it provides amazing opportunities for marketers as they can follow up to 100 different brand pages, facilitating quick comparison of their page with the pages’ activity, audience engagement, and growth of others.
- Click on the “Insights” to get access to the pages to watch feature.
- Then you will be able to find the Pages To Watch tab under the “5 Most Recent Posts” segment.
- Add the pages that you will like to watch to keep a tab on. Facebook will provide a detailed view of all the pages and their posts from the week.
It will help you in getting the know-how of your competitors in seconds.
Know The Insights of Your Previous Posts
Getting insights into your current posts is known to all. It provides for performance analysis on the posts related to the users’ reactions, shares, likes received on the shared posts, number of clicks on the links, number of unfollows on the page, etc.
But not all marketers are aware that they can also perform a search for their published posts. It can be done by using the “Publishing Tools” tab. It allows you to search for posts centered on definite topics and analyze what terminology, pictures, or a blend of both has worked in the past.
Follow The 70-20-10 Rule
While posting content on any social media platform, remember to be unique. Do not get hitched to one kind of content. Run a test check on different types of content to find out what your audience looks up to. If you cannot decide what might be engaging, post authentic content 70% of the time, the other 20% of the times’ post content related to your audience’s interest, and the rest 10% of the time post promotional content.
Other than this, it is always a good option to ignite their interest by taking polls, asking questions, and running contests on the platform.
You can also use stories to introduce your new products or services as 67% of people find it a great strategy.
Embed Facebook Feed On Other Platforms
Embedding is another great Facebook Marketing option when trying to generate user engagement and trust. Social media aggregator tools allow you to collect all the content generated on Facebook, curate it, and moderate it depending upon the relevance of the content. It filters out abusive and harsh posts to display only what resonates with the brand.
Social media aggregators like Taggbox Widget also facilitate the feed by using varied themes, layouts, fonts, etc. After all the posts are aggregated using the branded hashtag, it complies with them in a unified feed, which can then be embedded in various places like the website, events, conferences, blogs, etc.
It is indeed a smart strategy to fetch attention, build trust, and boost user experience.
When trying to maximize ROI on Facebook, Facebook Pixel has to be on your list. It helps you build custom users from your website to facilitate remarketing and optimize ads for conversations while keeping a tab on them to assign them back to ads.
You need not be a developer to be able to work on it. All that you need to do is,
- Open your Facebook Ads Manager
- Click on Actions, followed by View Pixel Code
- Copy the code
- Paste it in between the header tags of your website
Pin Posts On Your Facebook Page
Pinning posts can help your audiences know important information about the company. It is a simple yet effective way to be on the minds of the users.
Find out the post from your timeline that you want to pin. Click on the three dots in the corner of the post then click on the “Pin To Top.” That’s all.
But remember to keep switching in between the posts, depending upon the time-sensitivity of the posts.
Gaining Insights into the audience’s behavior is especially amazing for advertising as it provides detailed information about the targeted audience so that creating more relevant content becomes easy. If more relevant content is produced, further goes the Facebook Marketing advertising dollar.
Using this data, you can also create fun and engaging statistical graphics about your audience, analyze your performance, make improvements in what’s not perceived well by the audience, and push what’s liked by them. Always striving to improve the audience’s insights is an important Facebook marketing strategy.
Customize Your Facebook Page
Facebook supports a great feature that aids businesses to personalize the look of your page depending upon the type of the business. It is great for brands looking to rearrange their page by putting what’s important in the first.
Over To You
Take advantage of what the biggest social media platform has to offer by maximizing your Facebook marketing efforts. Employ these super easy and effective hacks that many cannot know but can still help you stand out.